Forest of Bowland Launches New Initiative to Spotlight Champion Species

8th July 2025

Champion Species Badge Collection - artwork by Salt Marsh StudiosThe Forest of Bowland National Landscape is proud to announce the launch of its latest initiative, aimed at raising awareness and supporting the conservation of 14 'Champion Species' within the area. This initiative is part of a broader Nature Recovery Plan, which seeks to restore and enhance the diverse habitats of Bowland.

At the heart of this initiative are fourteen species that are rare, threatened and of significant conservation concern. The Champion Species include curlew, hen harrier, black grouse, swift, pied flycatcher, juniper, globeflower, hard-fern, ballerina waxcap, brown long-eared bat, brown trout, yellow may dun, bilberry bumblebee and green hairstreak butterfly.

To support this initiative, The Forest of Bowland National Landscape team have launched a series of fourteen beautifully illustrated pin badges created by Salt Marsh Studio. These limited-edition badges are made from recycled metals and are available for purchase, with proceeds supporting Champion Bowland’s small grants fund.

Tony Lund, Partnership Manager for the Forest of Bowland National Landscape said: "National Landscapes are at the forefront of addressing the biodiversity crisis. Our Nature Recovery Plans set ambitious targets for restoring nature, which will be integrated into our Management Plan, launching in 2026. This initiative is part of a broader effort to raise awareness and engage the public in learning about these vital species."

He adds: " I hope that people will purchase the badges because they are beautiful pieces of art in their own right. Also I think they will be a great talking point, and will encourage people to find out more about the species pictured on the badges".

Dr. Selina Ellis-Gray, creator of the badge artwork, expressed her enthusiasm for the Champion Species initiative, highlighting the importance of understanding the beauty and resilience of these rare and endangered species. She said:

“It has been an absolute privilege to be a part of this incredible Champion Species initiative with the Forest of Bowland National Landscape. Designing these 14 collectible badges and ensuring they were made here in the UK using sustainable materials, truly reflects the passion and attention to detail behind this project. It’s a testament to the commitment of the Forest of Bowland National Landscape team to not only raise awareness but to make a tangible positive impact. Each badge collected serves as a talking point, fostering curiosity about these vital species while directly contributing to Champion Bowland’s small grants fund. I believe the designs, with their blend of the area’s rich heritage and a modern artistic twist, will resonate with people and inspire them to connect further with Bowland’s incredible biodiversity.”

The on-line shop selling the badges will be launched later this month, but in the meantime visit www.forestofbowland.com/champion-species to preview the collection. Pre-orders can also be placed.


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