Action plan

2.2 Local Economy and Rural Services
Action Targets and Timescales Key Partner(s) Activities Status Flag
2.2G Continue to collate and disseminate performance data from businesses within the BEx network
Collate, analyse and disseminate business performance data annually
Annually
0 View
2.2H Review membership of European Charter for Sustainable Tourism in Protected Areas (EUROPARC)
Decide on renewal of the Charter. If necessary prepare and submit Charter application
2014
1 Completed View
2.2I Continue to coordinate and support the Sustainable Tourism Forum
Hold Annual forum meeting for tourism partners and businesses
Annually
5 Ongoing View
3.1 Countryside Access
Action Targets and Timescales Key Partner(s) Activities Status Flag
3.1A Review and update the current network of strategic and AONB 'Promoted Routes' (for walking, cycling, horse-riding, trampers etc.) at least annually, giving consideration to new or improved routes and removal of routes under pressure
Review completed and acted upon at least once per year
Annually
4 View
3.1B Continue to undertake PRoW/access improvement surveys, identifying and acting upon opportunities for improvement
Survey at least 10% of PRoW within AONB per year
Annually
1 View
3.1C Seek to install least restrictive access furniture and to provide appropriate signage on strategic and AONB 'Promoted Routes'
'Access for all' provided on at least one route per year
Annually
Hold meetings with PRoW teams to raise awareness of importance of appropriate signage in the AONB (e.g. materials)
2015
Develop a monitoring system with PRoW teams to flag reports relating to signage renewal in the AONB
2015
2 View
3.2 Public Rights of Way and Access Land
Action Targets and Timescales Key Partner(s) Activities Status Flag
3.1D Continue to identify and facilitate the development of strategic routes linking neighbouring urban areas and other visitor destinations to the AONB, with priority given to: l extension Lune Valley multi-use route l extensions to North Lancashire bridleway l Settle (Pennine Bridleway) to Gisburn Forest link
Seek inclusion of priority strategic routes in review of LCC RoWIP
2014
Continue landowner negotiations and development of route for Settle to Gisburn Forest link
2014
0 View
3.1E Identify external funding sources to support the development of new strategic routes and submit bids, where appropriate
Strategic routes fundraising plan developed
2014
3 Ongoing View
3.2A Support the review and implementation of the Rights of Way Improvement Plans (both Lancashire and North Yorkshire), where funding allows
Contribute to planned review of the RoWIP for Lancashire
2014
At least one meeting per year with PRoW teams re: implementation of RoWIPs in the AONB
Annually
2 Ongoing View
3.2B Support the management of, and access to 'Access Land' in the AONB
Establish 'Access Land' as a standing item for Bowland Land Managers Forum
Annually
Annual report to Local Access Forums on 'Access Land' issues
Annually
1 View
3.2C Maintain well-managed PRoW, making necessary repairs to strategic routes or AONB 'Promoted Routes', where funding permits
At least 3 strategic or AONB promoted routes maintained per year
Annually
2 View
3.2D Continue the development of involving local volunteers to help maintain and enhance the PRoW network, particularly on AONB 'promoted routes'
Recruit 2 new 'Promoted Routes' monitoring volunteers annually
Annually
Organise an annual event to support and provide feedback to 'Promoted Routes' monitoring volunteers
Annually
2 View
3.2E Support the Parish Lengthsman (or similar) Schemes to undertake maintenance and improvement of PRoW network
At least 18 parishes supported per year within the AONB
Annually
0 View
3.2F Play an active role in the Lancashire Fire Operations Group in developing and maintaining fire plans for moorland areas and raising awareness of the threat posed by moorland wildfires in the AONB
Hold at least two meetings per year
Annually
Hold 2 Lancashire FOG exercises/events in AONB
2019
2 Ongoing View
3.3 Visitor Management
Action Targets and Timescales Key Partner(s) Activities Status Flag
3.3A Continue to facilitate meetings between relevant partners regarding access and visitor management for popular visitor sites (e.g. Upper Hodder Management Group, Pendle Hill Advisory Group)
At least 1 meeting per year of Management Groups
Annually
2 View
3.3B Develop and share best practice amongst countryside site managers and management groups (e.g. Friends groups)to consider development of visitor facilities, minimising impact on landscape and biodiversity and refreshing signage and interpretation with AONB 'messages', wherever possible
Investigate demand for establishing AONB Countryside Site Managers group
2014
Establish a list of AONB 'honeypot' sites including details of site management arrangements
2014
0 View
3.3C Investigate the potential to link 'honeypot' site projects with 'visitor-giving' schemes
Countryside Site Managers involved in development of Champion Bowland visitor-giving schemes
2014
0 View
3.4 Information and Publicity
Action Targets and Timescales Key Partner(s) Activities Status Flag
3.4A Continue to develop high quality content and resources on the AONB website as both a visitor and partnership resource, providing a 'hub' for up-to-date information
Refresh of AONB website
2015
Further develop website content to promote the AONB to a diverse range of people (e.g. families, young people).
2015
7 Ongoing View
3.4B Review and rationalise leaflet production and distribution, where resources allow, re-print existing and produce new leaflets
Review AONB print production and distribution at least once per year
Annually
Re-print or produce 2 publications per year, where resources allow
Annually
1 Ongoing View
3.4C Review AONB Discovery Guide and re-issue if funding permits
Discovery Guide published
2014
Review guide and re-issue
2015
5 View
3.4D Promote the Countryside Code to visitors with clear messages communicated through all AONB and partner communications channels
Review and develop content on Countryside Code on AONB website, social media, print and on-site interpretation, wherever possible
Annually
1 View
3.4E Engage with public transport operating companies to develop ticketing promotions and publicity e.g. rail links to the AONB (Manchester Victoria - Clitheroe and Leeds - Morecambe lines)
Meeting held with Northern Rail and/or relevant community rail partnerships
2015
2 View
3.5 Branding and Identity
Action Targets and Timescales Key Partner(s) Activities Status Flag
3.5A Investigate options for a refresh of the AONB brand, which maintains a strong identity; and implement if resources allow
Refresh of AONB brand
2015
3 View
3.5B Review and update AONB branding guidelines, in line with any 'refresh' of the AONB branding
Branding guidelines updated
2015
0 View
3.5C Continue to develop and maintain a diverse library of AONB images
Photography commission
2014
Review of AONB image library
Annually
2 View
3.5D Continue to re-instate, replace or renovate boundary signs on key routes into the AONB, where necessary and funding permits
Re-instate, replace or renovate 5 boundary signs
2019
2 Ongoing View
3.5E Ensure that AONB gateway sites (e.g. country parks, market towns, nature reserves) and tourism businesses open to the public continue to carry AONB literature
Review and maintain leaflet distribution service
Annually
2 Ongoing View
3.5F Develop and maintain relationships with specialist media in promoting the AONB as sustainable tourism destination
Update AONB green travel guide
Annually
Investigate scope to develop destination guide through 'Our Land', a Protected Landscapes tourism project
2014
1 View
3.5G Raise awareness of public transport amongst tourism operators and businesses and tourist information staff
Disseminate up to date public transport information annually
Annually
0 View
3.6 Audience Development
Action Targets and Timescales Key Partner(s) Activities Status Flag
3.6A Support and promote an annual Festival Bowland programme of partner-led events for both visitors and local communities
Produce a 'Festival Bowland' events calendar
Annually
6 View

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