Action plan

3.6 Audience Development
Action Targets and Timescales Key Partner(s) Activities Status Flag
3.6B Support and promote externally-organised events that help raise awareness of AONB objectives
Monthly updates for each year
Annually
2 View
3.6C Develop an outreach project (particularly working in neighbouring urban areas) to encourage new audiences that traditionally do not know about or visit the AONB to engage with the Bowland landscape through events and activities
Review pilot 'Bowland Outreach' Project
2014
Funding secured for continuation of 'Bowland Outreach' Project, if agreed
2015
4 Ongoing View
3.6D Promote (and support where funding permits) public transport links, particularly with neighbouring urban areas, such as. Lancaster, Morecambe, Blackpool, Fleetwood and the East Lancashire towns
Maintain public transport information in AONB publicity
Annually
4 Ongoing View
3.6E Support the development of arts and culture based projects and events, using local artists and craftspeople wherever possible, to raise awareness and promote understanding of the Bowland landscape
Support 5 arts and culture based projects
2019
6 Ongoing View
3.6F Maintain and update information on 'open farms', particularly those providing educational access through Environmental Stewardship Schemes
Review and update at least once per year
Annually
Review Farm Visit Transport Fund
2014
5 Ongoing View
3.6G Develop education resources and activities for teachers and lecturers at all levels (primary, secondary and tertiary)
Review existing resources and produce at least one new resource per year to meet identified demand
Annually
Support at least one educational visit per year
Annually
3 Ongoing View
4.1 Delivery of the AONB Management Plan
Action Targets and Timescales Key Partner(s) Activities Status Flag
4.1A Regularly review the governance structure, membership and support for the AONB Partnership; to be as effective, accountable, and inclusive and balanced as possible
AONB Partnership governance structure and membership reviewed and updated
Biennially from 2014
0 Ongoing View
4.1B Develop an induction pack for new members of the AONB Joint Advisory Committee
Induction pack developed
2014
1 Completed View
4.1C Appoint 'AONB Champions' from the JAC membership to represent the Partnership on each of the AONB Management Plan outcomes
Proposal considered by JAC
2014
'AONB Champions' appointed from JAC membership
2014
0 View
4.1D Communicate regularly with county and district council committees and members to ensure all are well-informed and supportive of AONB Partnership objectives
Hold at least 2 JAC meetings
Annually
Hold at least 4 Partnership Funders Group meetings per year
Annually
Hold at least one meeting per year with local authority partner lead officer and member
Annually
2 Ongoing View
4.1E Review and maintain the AONB Unit Business Plan, involving team members and AONB partners
Complete AONB Unit Business Plan review
Annually
0 Ongoing View
4.1F Continue to offer the AONB Unit office as a work-base and meeting space for AONB partners and community groups
Maintain AONB Office in the area
Annually
Carry out annual review of accommodation costs within context of overall AONB budget
Annually
0 Ongoing View
4.1G Review and update the AONB Unit Environmental Policy to maximise the sustainability of AONB management and operations
Review Environmental Policy
Biennially
Maintain information on AONB Unit's environmental performance (e.g. carbon footprint)
Annually
Maintain Green Accreditation for AONB office where resources allow
Biennially
0 Ongoing View
4.2 Funding
Action Targets and Timescales Key Partner(s) Activities Status Flag
4.2A Implement recommendations of the AONB Fundraising Strategy (2013) to manage Partnership budgets effectively and help attract external funding from a range of sources into the future
Implement strategy recommendations
2019
2 Ongoing View
4.2B Develop contingency plans with host authority, Lancashire County Council for continued reductions in AONB Partnership funding
Complete contingency planning and present to AONB JAC
2014
0 View
4.2C Consider charging developers for pre-application advice (as many LPAs do) for larger, more significant development proposals
Investigate other AONB and LPA charging policies
2014
If appropriate, present proposal for charging policy to JAC for decision
2014
1 Revise View
4.2D Engage with Local Enterprise Partnerships and RDPE/LEADER Local Action Groups (LAGs), aiming to secure government and EU funding and to help ensure integrated rural development project delivery within the AONB
Engage as key partner in the development of LAGs and Local Development Strategies for RDPE/LEADER affecting the AONB
2014
Nominate representation from within the AONB on LAGs
2015
1 View
4.2E Continue to work closely with Champion Bowland to encourage donations/visitor-giving initiatives and applications to the funds managed by the charitable company
Engage in Champion Bowland review of company funds management (e.g. Farm Visit Transport, Small Projects and Sustainable Development Funds)
2014
Engage in development of visitor-giving schemes
2014
4 Ongoing View
4.3 Monitoring and Evaluation
Action Targets and Timescales Key Partner(s) Activities Status Flag
4.3A Produce a 'State of the AONB' report to monitor overall condition of the AONB landscape and its communities, providing an evidence base for future project and programme development and funding bids
Complete scoping work on development of report
2014
If agreed:
2015, 2017 2019
Commission report
1 Completed View
4.3B Develop the on-line 'Interactive Management Plan' (which enables partners and working groups to report on progress of individual projects and actions) to produce useful and user-friendly monitoring reports for the AONB Unit and partner organisations
Complete updated version of on-line 'Interactive Management Plan'
2015
1 Completed View
4.3C Work with partners to ensure they use Biodiversity Action Reporting System 2 (BARS2) to report back to Natural England and Defra on BD2020 delivery within the AONB
Provide reporting to BARS2 at least twice per year
Annually
2 Completed View
4.3D Work with partners to ensure they use UKGAP monitoring to report back on delivery of geodiversity actions within the AONB
Provide reporting to UKGAP annually
Annually
0 View
4.3E Regularly review reporting systems (e.g. e-bulletin, JAC reports, local authority reports, Defra monitoring) for the AONB Unit and Partnership to minimise repetitious reporting, wherever possible
Review of Unit and Partnership reporting systems at least once per year
Annually
0 View
4.3F Carry out regular AONB visitor surveys and tourism business monitoring to maintain an overall picture of the tourism sector within the AONB
Carry out visitor survey
Biennially
Tourism business monitoring
Annually
1 View
4.4 Partnership Communication
Action Targets and Timescales Key Partner(s) Activities Status Flag
4.4A Review, update and implement AONB Communication Strategy
Complete strategy review
2015
2 View
4.4B Develop and implement a co-ordinated approach to public relations, as part of refreshed AONB Communication Strategy
Produce at least 10 AONB press releases per year
Annually
Produce and disseminate AONB e-bulletins and tourism business bulletins at least 3 times per year.
Annually
4 Ongoing View
4.4C Develop an AONB Partnership Advocacy Plan, particularly focusing on improving and widening communications with AONB funding partners
Develop advocacy plan
2015
0 View
4.4D Produce a clear and concise AONB Annual Report
Publish Annual Report
Annually
5 Ongoing View
4.4E Collaborate and share 'best practice' with other AONBs and National Parks, through the NAAONB, Northern AONBs Group and established networks such as EUROPARC
AONB represented at NAAONB Annual Conference and AGM, wherever possible.
Annually
Attend various seminars and meeting, as appropriate
Annually
Investigate opportunities for collaborative projects and shared services with neighbouring Protected Landscape
2014
2 Ongoing View
4.4F Organise a biennial AONB conference for partners to celebrate successes and help plan for the future
Hold biennial AONB Conference
2015 onwards
0 View

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