Some farmers are diversifying to find new ways of using the land - developing tourism facilities and other enterprises, such as business workspaces. Others are concentrating on their farming and finding ways to improve their income, for example by farming rare breeds, or producing their own boxed meat. Although the area was badly hit by the Foot & Mouth outbreak in 2001, there continues to be a strong family tradition in Bowland farming. This can be witnessed at agricultural shows and events.
Extensive areas of moorland are managed specifically for red grouse shooting. Management includes annual heather burning from October to mid-April, which encourages the growth of new, young heather shoots as food for the grouse. The shooting season is from the ‘Glorious Twelfth’ of August until 10th December.