Destination Website for Forest of Bowland Business Network Members

We are proposing developing an engaging website to promote the sustainable tourism opportunities of the Forest of Bowland, to include the following:

  • Profiles/listings of tourism businesses – including accommodation providers, eateries, activity providers etc. – all members of the Forest of Bowland Sustainable Tourism Network
  • Distinct content to ensure the website is engaging and to grab consumer attention, and to encourage repeat visits/loyalty to the area
  • Designed to convey the sustainable tourism messages of the area – green heroes, pledges, walking, cycling & bird watching opportunities - to include those from businesses and through experiential tourism and local events
  • Profile the stories/news of individual businesses and their staff
  • Business events
  • A platform to utilise the Discovery Guide and Sense of Place content developed by the AONB team
  • Potential to encourage visitor giving with links to Champion Bowland
  • Functionality for businesses to update their own listings, or have the work done on their behalf by the content manager

We hope that this project gives us the opportunity to develop a more locally distinctive offering within an increasingly competitive visitor economy and increasingly mobile, connected and globalised world.

We are looking to seek funding to develop the website, so at this stage we need to gather expressions of interest.  As a network member we'd really like you to be involved, but in the first instance if you could provide us with some feedback about the proposal, that would be much appreciated!  Feel free to write as much – or as little in your responses.

 
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