Forest of Bowland AONB Training Programme

This winter the AONB unit is running a series of training days for people involved in the business of sustainable tourism. These courses are free, informative and fun so why not join us and find out more about sustainable tourism in the AONB.

Please tick the boxes next to the courses you would like to attend, complete your contact details and return the form below to us. Lunch and refreshments will be provided for all training events.

You will receive confirmation of your place on the training course by email (or in writing if you do not have an email address). Please note that to ensure you get confirmation you must ensure your contact details are complete and correct.

For more information contact Cathy Hopley, on 01200 426433 or email cathy.hopley@lancashire.gov.uk

Booking Form

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Creative Marketing, Incorporating Sense Of Place
Trainer: Wendy Davies - The Tourism Centre, Lancaster University

Wednesday 27th February 2008, Hornby Village Institute

A further chance to attend a free training day aimed at sustainable tourism businesses in and around the Forest of Bowland AONB.

Led by Wendy Davies and organised by the Tourism Centre, this course covers topics such as:

  • Identification of target markets
  • Customer feedback
  • Using the Forest of Bowland Sense of place toolkit
  • Advertising and promotion
  • Logo design and brand development
  • Website design
  • Monitoring effectiveness
  • Developing a creative marketing action plan

The course will run from 10am to 4pm and includes a free lunch and training resources for you to take away.

This course is offered free of charge to accommodation providers within the Objective 2 area – check your eligibility at www.objectivetwo.co.uk. If you are not eligible for a free place the AONB is able to subsidise your fees, leaving a £25 charge for you to pay. Please enquire for details on 01200 426433.

Some comments from previous courses:

'The training session far exceeded my expectations and I have gained many useful points from which I hope my business will benefit in the future. Excellent! Thank you.'

'I enjoyed meeting other people sharing a common passion for the Forest of Bowland.'

'Good speakers and clarity of information, a good balance of talks and workshops.'

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Walk of the Month:

Bluebell Woodland

| Bluebell Woods

A wonderful time of year to see the bluebells in Bowland! Why not do this short walk starting from Calder Vale - on Sundays in May the ladies of Calder Vale run ‘bluebell teas’: homemade refreshments are available in the village hall, in aid of the church mission hall.

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This page was last updated on 24 January 2008 13:07:38.
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